Ace the marketing of your business
Salesforce Marketing Cloud provides businesses with a powerful toolkit to engage customers in a smarter, more personalized way. It’s about moving beyond simple batch-and-blast emails to create meaningful, automated conversations that drive growth, nurture relationships, and deliver a clear return on investment.
Find and Attract New Customers
For any growing business, attracting new leads is a top priority. Marketing Cloud allows you to capture leads from anywhere—your website, social media, and digital events—and pull them directly into your marketing funnel. You can use the platform to run targeted social media and digital ad campaigns, reaching lookalike audiences that mirror your best customers. By connecting your advertising directly to your CRM data, you can stop spending on ads to existing customers and focus your budget on genuine acquisition.
Build Personalized Customer Journeys
This is where Marketing Cloud truly shines. You can design and automate 1-to-1 customer journeys that react to a customer's behavior in real time. For example, you can create a welcome journey for new subscribers that sends a series of introductory emails, a re-engagement journey for inactive customers, or a post-purchase journey that provides helpful tips and asks for a review. These automated flows ensure no customer is forgotten and that every communication feels timely and relevant, building loyalty at scale.
Personalize Every Email and Mobile Message
Generic messaging gets ignored. Marketing Cloud empowers you to personalize every interaction using the rich data from your CRM. You can go beyond using a customer's first name and tailor email content, product recommendations, and special offers based on their purchase history, location, or engagement with your brand. This level of personalization extends to mobile, allowing you to send timely SMS alerts for appointments or push notifications about flash sales, creating a cohesive and compelling brand experience.
Connect Marketing with Sales and Service
Marketing Cloud breaks down the silos between your departments. By integrating with Sales Cloud and Service Cloud, your marketing efforts become more intelligent. Your marketing team can see which campaigns are generating the most valuable leads for the sales team and can automate lead nurturing journeys that hand off prospects only when they are truly sales-ready. Furthermore, you can exclude customers with open service cases from marketing campaigns, ensuring a sensitive and appropriate customer experience at all times.
Leverage AI to Work Smarter
Artificial intelligence, powered by Salesforce Einstein, acts as an in-built marketing analyst for your team. Einstein can help you determine the best time to send an email to each individual subscriber for maximum engagement, predict which customers are most likely to unsubscribe, and recommend the right content or products for your campaigns. This allows even small teams to make highly informed, data-driven decisions without needing a dedicated data scientist.
Measure Marketing ROI and Performance
Finally, you can stop guessing what’s working and start knowing. Marketing Cloud provides clear dashboards and analytics that connect your marketing campaigns directly to business results. You can easily track email open rates, click-through rates, and journey engagement. More importantly, by connecting to your sales data, you can see exactly how much revenue each campaign has generated, allowing you to understand your true return on investment and optimize future spending on the channels and strategies that deliver real value.
Marketing cloud features
Salesforce Marketing Cloud is a comprehensive suite of tools designed to help marketers engage with customers across a variety of channels. Its features enable the creation of personalized journeys, targeted communication, and data-driven campaigns to build lasting customer relationships and drive business growth.
Journey Builder
This is the heart of Marketing Cloud, allowing you to design and automate 1-to-1 customer journeys. Using a drag-and-drop interface, you can map out campaigns that guide customers through a series of steps based on their behavior and attributes. Journeys can be triggered by specific actions, such as a website visit or a new purchase, and can include communications across multiple channels like email, SMS, and advertising.
Email Studio
A powerful tool for creating sophisticated and personalized email campaigns at scale. Email Studio provides user-friendly templates and a drag-and-drop content builder to design beautiful, responsive emails. It allows for advanced segmentation to target specific audiences, A/B testing to optimize performance, and dynamic content to personalize messages based on customer data.
Mobile Studio
Engage with your customers on the go with targeted mobile messaging. Mobile Studio allows you to create and send personalized SMS messages, push notifications to your mobile app users, and engage in conversations through messaging apps. This feature is ideal for time-sensitive communications like appointment reminders, flash sale alerts, and shipping notifications.
Social Studio
This feature provides a complete solution for social media marketing. With Social Studio, you can manage, schedule, and publish content across various social networks. It also includes powerful listening tools to monitor conversations about your brand, competitors, and industry. You can engage directly with customers and create social media cases that flow into Service Cloud for a unified customer service experience.
Advertising Studio
Connect your marketing and advertising efforts seamlessly. Advertising Studio allows you to use your valuable CRM data to create highly targeted ad campaigns on platforms like Google, Facebook, Instagram, and LinkedIn. You can find new prospects by creating lookalike audiences based on your best customers and re-engage inactive customers by targeting them with relevant ads.
Einstein for Marketing Cloud
This is Salesforce's integrated artificial intelligence that helps you work smarter. Einstein provides predictive insights and recommendations within your marketing workflows. Key features include predicting the optimal time to send emails for each individual subscriber, scoring customer engagement to identify your most active audience, and recommending relevant content and products to personalize your campaigns.
Analytics Builder and Datorama
Measure, report, and optimize your marketing performance with a powerful suite of analytics tools. Analytics Builder provides real-time tracking of your campaigns and journeys, allowing you to monitor key metrics like email open rates, click-through rates, and conversions. For deeper analysis, Datorama (now known as Marketing Cloud Intelligence) allows you to connect and unify data from all of your marketing tools to get a single source of truth for your marketing ROI and performance.
Data Cloud for Marketing
This feature allows you to unify all your customer data from any source to create a single, comprehensive view of each customer. With a unified profile, you can build rich audience segments for highly targeted campaigns. Data Cloud enables real-time data activation, ensuring your marketing efforts are always based on the most up-to-date customer information and interactions.
Marketing Cloud implementation
A successful Marketing Cloud implementation is about more than just technology; it's about connecting with your customers. At ASC digital, we partner with you to transform your marketing strategy into a powerful, automated engine for engagement and growth. Our structured methodology ensures your platform is not only technically sound but also perfectly aligned with your business goals, empowering your marketing team to create world-class customer experiences.
Presales
Our journey together starts with a deep dive into your marketing vision. During the presales phase, we listen to understand your unique goals, from lead acquisition and nurturing to customer loyalty and retention. We discuss your target audiences, existing data sources, and the channels you use to connect with customers. This allows us to have a strategic conversation about how Marketing Cloud can orchestrate personalized journeys that deliver tangible results and a clear return on investment.
Discovery
This is the critical blueprinting stage where we collaborate with your marketing team to design your future state. Through a series of workshops, we map out your key customer journeys, define your data model and segmentation strategy, and outline your personalization requirements. We audit your existing creative assets and establish the technical requirements for integrating data from your CRM, e-commerce platform, or other systems. The result is a comprehensive implementation plan that serves as the roadmap for the entire project.
Build
With the detailed blueprint as our guide, our certified specialists begin to construct your Marketing Cloud platform. This technical phase involves configuring the various studios to bring your strategy to life. We set up your data extensions, connect your different data sources for a unified customer view, build your dynamic email and mobile templates, and configure the initial automated journeys in Journey Builder. We work transparently, providing regular demos to ensure the platform is being built exactly to your specifications.
Testing
Before launching any campaigns, we conduct rigorous end-to-end testing to ensure every customer journey functions flawlessly. We guide your marketing team through User Acceptance Testing (UAT), where they can validate the entire experience from a customer's perspective. We test scenarios such as a new subscriber receiving the correct welcome series, an abandoned cart triggering the right follow-up, and personalized content populating correctly based on different user segments. This ensures a seamless and error-free experience for your audience.
Delivery
The delivery phase marks the official launch of your new marketing automation engine. This includes critical technical steps like IP warming to ensure optimal email deliverability. We manage the final data synchronization and audience imports, and then focus on empowering your team through comprehensive, hands-on training. We train your marketers on how to create campaigns, build new journeys, and analyze performance dashboards, ensuring they are confident and ready to take full ownership of the platform.
Hypercare
Our partnership continues long after the initial launch. We provide a dedicated hypercare period of post-launch support to guarantee a smooth start and drive user adoption. During these crucial first weeks, our team is on standby to monitor the performance of your initial journeys, provide immediate assistance with any user questions, and help troubleshoot any issues. This intensive support ensures your team feels confident, your campaigns run successfully, and your investment begins delivering measurable value from day one.
What improvements do you need for your organization? Our team is here to offer expert advice. Book a call