What Gong can do for your business
In every business, there's a gap between what leaders think is happening in customer conversations and what is actually being said. This gap leads to inaccurate forecasts, inconsistent team performance, and missed revenue opportunities. Relying on summarized notes and opinions means you are making critical decisions without seeing the full picture.
Gong closes this gap by capturing and analyzing every customer-facing interaction, from calls and video meetings to emails. It replaces assumptions with reality, providing a single source of truth for your revenue operations. A strategic implementation of Gong by ASC.digital doesn't just give you data; it unlocks a new level of intelligence that transforms how you coach your teams, manage your pipeline, and understand your market.
Gain Unbiased Visibility into Every Customer Interaction
Gong provides a clear, unfiltered window into the reality of your sales, service, and marketing conversations. Instead of relying on second-hand information, you can hear directly from the voice of your customer and see exactly how your team represents your brand. This comprehensive visibility allows you to understand which talk tracks are resonating, what competitors are being mentioned, and what features your customers are asking for. It moves your entire revenue operation from making decisions based on anecdotes to making them based on facts.
Elevate Team Coaching from Guesswork to a Data-Driven Science
Effective coaching is the key to elevating team performance, but managers often lack the time and insight to provide targeted feedback. Gong allows you to pinpoint the exact moments in conversations where reps excel or struggle. You can analyze the habits of your top performers and create a library of best-practice examples to share with the entire team. This turns coaching sessions into highly specific, evidence-based conversations that lead to measurable improvements in performance and faster ramp times for new hires.
De-Risk Your Pipeline and Improve Forecast Accuracy
A sales forecast is only as reliable as the data it's built on. Gong provides deep, contextual insights into the health of every deal in your pipeline. It automatically analyzes conversations to identify deal risks, such as a lack of discussion on pricing or the introduction of new competitors. This intelligence allows managers and reps to be proactive, addressing potential roadblocks before they derail a deal. The result is a more predictable sales cycle and a forecast you can trust.
Capture Strategic Market and Competitive Intelligence
Your daily customer conversations are a goldmine of strategic intelligence that is often lost the moment a call ends. Gong automatically captures and surfaces critical market trends, competitor mentions, product feedback, and pricing objections as they happen. This real-time intelligence allows your product, marketing, and leadership teams to make faster, more informed decisions. You can adapt your messaging, refine your product roadmap, and adjust your strategy based on the real-time voice of your market, not on outdated reports.
Gong features
Gong’s Reality Platform™ is built on a foundation of powerful, interconnected features that work together to provide a complete picture of your revenue operations. At ASC.digital, our implementation process focuses on configuring these tools to not only capture your data but to surface the specific insights your business needs to grow.
Conversation Capture and Intelligence
This is the heart of Gong, automatically capturing and analyzing every interaction to provide an unbiased source of truth.
- Omni-Channel Capture: Gong automatically captures and associates customer interactions from every channel, including video conferences (Zoom, Google Meet, MS Teams), phone calls, and email.
- AI-Powered Transcription: Every conversation is automatically transcribed with high accuracy, creating a searchable record and identifying who is speaking at any given time.
- Call and Meeting Summaries: Using generative AI, Gong automatically creates concise summaries of every conversation, highlighting key topics discussed and action items, which saves reps hours of manual note-taking.
- Trackers and Topics: Gong’s AI goes beyond keywords to identify key business concepts—like competitor mentions, pricing discussions, or specific product feedback—allowing you to track strategic topics across all conversations.
Deal and Pipeline Intelligence
These features provide deep, real-time visibility into the health of every opportunity in your pipeline, helping you de-risk deals and forecast with confidence.
- Deal Boards: Get a comprehensive, real-time view of your entire pipeline that combines CRM data with conversational insights, allowing you to filter and sort deals based on health and activity.
- AI-Powered Deal Warnings: Gong automatically flags potential risks in any deal, such as a lack of senior-level engagement, no next steps being set, or a competitor being mentioned late in the sales cycle.
- Account and Stakeholder Analysis: The platform automatically identifies and maps out the key stakeholders involved in a deal, showing who you’re engaged with and highlighting relationship gaps.
- Activity Timelines: View a complete, chronological history of every interaction within a deal—from calls to emails—to quickly get up to speed on the status of any opportunity.
Team Performance and Coaching
Use the reality of your customer conversations to elevate your team’s skills and replicate the habits of your top performers.
- Call Libraries and Best Practices: Create curated libraries of the best call examples to use for new hire onboarding and continuous team training, showcasing what "good" looks like in practice.
- Personalized Feedback and Comments: Managers and peers can leave time-stamped comments and feedback directly on call transcripts, making coaching specific, targeted, and highly effective.
- AI-Powered Scorecards: Build and automatically populate coaching scorecards to consistently measure rep performance against your established sales methodology and key competencies.
- Performance Analytics: Track key metrics like talk-to-listen ratios, longest monologues, and question rates to identify patterns and provide data-driven coaching that leads to measurable improvement.
Market and Product Insights
Leverage your frontline conversations as a source of real-time market intelligence to inform your broader business strategy.
- Market Intelligence: Automatically track trends across all conversations to understand how the market is reacting to your pricing, messaging, and overall brand positioning.
- Competitive Analysis: Get alerted whenever competitors are mentioned and analyze the context of those conversations to build more effective competitive battle cards and strategies.
- Voice of the Customer: Surface direct product feedback, feature requests, and common pain points expressed by your customers to inform your product roadmap and innovation strategy.
- Strategic Initiatives Tracking: Measure the real-world adoption and impact of new messaging, pricing, or product launches by tracking how they are being discussed in customer conversations.
Gong core implementation process
A successful Gong implementation goes far beyond simply connecting the technology. It requires a strategic approach to ensure the platform is deeply integrated into your existing workflows and customized to provide the specific insights your business needs to excel. Our proven methodology is designed to manage this process from start to finish, ensuring a seamless deployment and rapid user adoption.
With ASC.digital, you have a partner at each critical stage, from initial planning to ongoing reinforcement, to transform Gong into the central nervous system of your revenue organization.
Step 1: Implementation Kickoff
Our partnership begins with a series of strategic sessions to prepare for your Gong implementation. We bring together key stakeholders from your team and ours to align on a shared vision for success. During these planning and kickoff meetings, we focus on defining your success criteria, understanding your consent and privacy requirements, and mapping out the core systems we will be connecting. This initial alignment drives the priorities for a successful launch and all ongoing configuration.
Step 2: Integration Connections
To unlock its full potential, Gong must be seamlessly connected to your existing technology stack. Following the kickoff, our technical experts guide you through configuring and connecting your core systems to Gong. We ensure a smooth and secure flow of data from your CRM (e.g., Salesforce, HubSpot), video conferencing platforms (Zoom, MS Teams), email providers, and telephony systems. This creates a unified data environment where every customer interaction is automatically captured and contextualized.
Step 3: Business and Privacy Settings
We work with you to meticulously configure your Gong instance to align perfectly with your internal business rules and data privacy requirements. We consult on best practices for managing recording consent, setting up exclusion lists for meetings and emails, and customizing call-sharing capabilities. We will also configure your data retention policies and information redaction settings, ensuring your platform operates in a way that is both effective for your users and fully compliant with your company's governance policies.
Step 4: Use Case Customization
This is where we tailor Gong to your unique business language and strategic priorities. Based on our strategic alignment sessions, we customize your Gong instance to track what matters most to your business. This includes building out trackers for your products and competitors, creating coaching scorecards based on your sales methodology, and configuring deal boards and analytics that reflect your specific pipeline and revenue goals.
Step 5: Launch Reinforcement
A smooth launch is critical for driving user adoption. We partner with you to ensure that enabling Gong for your teams is as seamless as possible. We will review all settings, help you develop a clear internal communication plan, provide an overview of Gong's adoption metrics, and ensure overall team readiness. Our goal is to support you in executing a flawless rollout that gets your team excited and engaged from day one.
Step 6: Gong User Training
We empower your team to become Gong power-users through a comprehensive training program. This includes delivering tailored, hands-on training sessions for your specific roles—from front-line reps to sales leaders. In addition to our direct training, we provide your team with unlimited access to the full Gong Academy, which includes a wealth of self-paced content, pre-recorded sessions, and registration for live weekly trainings designed to help every user master the platform.