The ASC journal
CRM thinking for people who make the call
Practical guides, analysis and Salesforce news from our consultants. Written for leaders, not just admins.
50 articles
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Just published
The latest articles from our consultants.
A Deep Dive into Successful CRM Salesforce Agentforce Implementations
Salesforce CRM agentforce implementation steps that need to be taken into account.
Agentforce 3.0: Salesforce's Vision for the Future of AI-Powered Work
Peering into the Black Box: The Agentforce Command Center, The Universal Translator: Model Context Protocol (MCP) and True Interoperability, The Power of the Ecosystem…
In-depth guides
Long reads you can hand to your team before a project starts.
Salesforce’s Headless Bet: What It Means for Commerce Leaders
Understand Salesforce’s headless strategy, benefits, risks, and how to implement a composable storefront that boosts speed, CX, and ROI.
11 min read
How to Check for Salesforce Attacks (Step-by-Step)
Have I Been Hit? Step by step guide on how to check if your Salesforce Org is affected by the recent attacks.
11 min read
Cut Salesforce Costs: 10 Steps to License and Seat Optimization
Slash Salesforce spend with 10 proven steps to optimize licenses, reclaim seats, and negotiate renewals—without hurting adoption.
10 min read
Stop CRM Technical Debt Before It Starts: A Field Guide to Clean, Scalable Implementations
A Field Guide to Clean, Scalable Implementations
9 min read
Mastering Salesforce Spring ’26: Implement Agentic AI and Resolve Integration Errors
The Salesforce Spring ’26 Release introduces a wave of intelligent automation capabilities, driven…
7 min read
Agentforce implementation: why choose a Salesforce integrator in France
Find out why a Salesforce integrator in France is key to Agentforce success: GDPR compliance, ROI, methodology, use cases and budget.
6 min read
15 articles
AI & Agentforce
What AI agents really change in sales and service, and how to roll them out safely.
How we help with this
Boost CRM Performance: Integrating AI for Business Success
In today's rapidly evolving business landscape, companies constantly seek innovative ways to remain competitive.
Unleashing CRM Potential with Lindy: Crafting AI Agents for Lead Scoring
In today's fast-paced business landscape, every organization aims to optimize its customer relationship management (CRM)…
Unlock Revenue Potential: AI Tools Transforming CRM
The business world is continuously evolving, with customer relationship management (CRM) at the forefront of this transformation.
7 articles
CRM strategy
Choosing, scoping and getting a CRM adopted: the decisions that make or break a project.
How we help with this
Salesforce integrator for SMEs: the ultimate guide 2026
How to select a Salesforce SME integrator, secure deployment, accelerate adoption and measure ROI. Practical guide and checklists.
Salesforce Implementation for SMEs: 2026 Guide
Plan, deploy and adopt Salesforce in SMEs: roadmap, budget, integrations, GDPR and best practices for rapid ROI.
2 articles
Data & migration
Moving, cleaning and unifying customer data without losing history.
How we help with this
Message-ID and CRM: Optimize email tracking
Discover how Message-ID improves email tracking, attribution, and CRM (Salesforce) integration to boost your marketing performance.
Data migration to Salesforce: practical and strategic guide
Methods, steps, tools and best practices to migrate your data to Salesforce without risks and with rapid ROI.
17 articles
HubSpot
HubSpot’s AI features, and how HubSpot and Salesforce work together.
How we help with this
Unleashing the Power of HubSpot CRM Customisation in 2023
HubSpot has transformed its CRM platform in 2023 to accommodate the growing demands of businesses for more…
Unlocking CRM Potential: AI Innovations in HubSpot and Salesforce
Customer Relationship Management (CRM) systems are at the forefront of business operations, helping companies streamline…
How AI is Transforming Salesforce and HubSpot Partner Programs
Customer Relationship Management (CRM) systems are evolving rapidly with the integration of Artificial Intelligence (AI).
9 articles
Salesforce news
Releases, events, security and costs: what Salesforce announcements mean for you.
How we help with this
Leverage Agentic AI Features in Salesforce Spring ’26 to Automate Sales Workflows and Avoid Common Integration Mistakes
To automate sales workflows and avoid common integration mistakes
Salesforce Unleashes BYOM: Transforming AI with Proprietary Data
In a groundbreaking move, Salesforce has introduced BYOM - Bring Your Own Model, a powerful…
Salesforce's Strategic Acquisition of Momentum: Boosting AI Insights in CRM
Salesforce, the global leader in customer relationship management (CRM), has announced its acquisition of…
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